India’s potential demographic dividend emerges from the large number of young people ready to join the workforce. However, the youth either do not have access to job markets or the requisite skills. On the other hand, the small, medium and micro enterprises struggle due to lack of skilled manpower.
Under Skill development programmes, we run pro-bono skill development programmes to make trainees employable and enable their sustainable livelihood thereby making a significant impact in their lives. The programmes are conducted at 24 skill development academies, of which 7 also offer residential facilities across 18 states.
In addition to the training, ICICI Academy provides free uniform and meal to the trainees. ICICI Foundation has tied up with various industry leaders as ‘Knowledge Partners’ help in co-creating the course curricula, content and training of the trainers.
With the objective of broad-basing skill development, the eligibility for these courses is between the ages 18 to 30 years with a minimum schooling of class 8.
Since its inception, ICICI Academy has launched 24 centres across India. This includes centres at Jaipur, Chennai, Hyderabad, Bengaluru, Pune, Coimbatore, Narsobawadi, Patna and Guwahati. ICICI Academy has also set up centres at Durg and Indore under the public-private partnership (PPP) model with the Governments of Chhattisgarh and Madhya Pradesh, respectively, to provide vocational training to underprivileged youth in these states.
Further, additional centres offering courses exclusively for women candidates in Retail Sales and Office Administration have been set up at Delhi, Kochi, Mysuru, Trichy, Vijayawada, Lucknow, Zirakpur, Nagpur, Bhubaneswar and Kolkata. We have started two academies in Vadodara and Mohali in fiscal 2017. Mohali Academy is a co-education residential academy whereas Vadodara is non-residential. Mohali Academy Vadodara Academy. It offers training skills like Electrical & Home Appliance Repair, Refrigeration & AC Repair, Pumps & Motor Repair, Central Air Conditioning, Selling Skills, Office Administration, Web Designing, Tractor Mechanic, Two & Three Wheeler Service Technician and Retail Sales.
The skill academies have trained more than 79,208 youth, till October, 2017 with women representation at 42%. The academies have achieved 100% placement.
In fiscal 2017, ICICI Foundation along with ICICI Bank launched a strategic initiative for economic inclusion of the villages in the country and expanding the reach of the CSR activities of ICICI Group to new target segments. As a significant proportion of the country’s population resides in villages, we believe that comprehensive socio-economic development of villages will be a key driver of growth going forward.
ICICI Academy of Skills-Rural Initiative is a project launched in association with ICICI Bank and local government bodies in 47 villages across 12 blocks, 10 districts and 6 states. The project aims to promote community based sustainable livelihood and improve the socio-economic profile of underprivileged sections of the society. The project targets rural youth in the age group of 18 to 40 years.
ICICI Academy for Skills – Rural Initiative (IAS – RI) envisages economic inclusion of a village. It aims at making the local economy vibrant; improving the income level of villagers through focus on locally relevant skills; making the villagers financially independent; and restricting migration.
IAS-RI entails skill development of villagers in locally relevant skills such that they can undertake some economic activity for a sustainable livelihood. ICICI Bank provides credit linkages to trainees based on their requirements. We facilitate market linkages to ensure a steady market for the products and services of the trainees. Skill enhancement along with appropriate credit linkages and market linkages ensures sustainable livelihood for the villagers. Parallely, ICICI Bank works on financial inclusion of the villagers and provides a platform for digital banking through a host of products and channels.
Since Inception in November 2016 till September 2016, 1638 persons have been trained with women representation at 71.2%.
64% trained persons self-employed and 36% are wage employed.
More than 36,868 villagers have been trained till 21st October 2017, with women representation at 66%. Over 80% of the trainees are engaged in income generating activities, post training. Sustainable livelihood at these villages discourages migration to urban locations.
Overall, ICICI Foundation has trained and enabled sustainable livelihood for over 156,000 individuals. In addition, we have trained about 200,000 people on financial literacy.
Community Level Initiatives
ICICI RSETI focuses on imparting industry relevant training to promote entrepreneurship and create sustainable livelihood opportunities in Udaipur and Jodhpur districts in Rajasthan. It offers intensive training programmes in 38 local relevant skills through its 2 residential centres and 15 non-residential satellite centre. A satellite centre based on“hub-and-spoke” model, is a fully equipped non-residential training centre set up at the block level to provide training-at-doorstep and enables trainees to learn the locally relevant skills at their respective places. This satellite centre concept has now been adopted by the Ministry of Rural Development (MRD), for the implementation across all the RSETIs in India. ICICI RSETI has expanded its outreach through 2 new satellite centres launched in FY 2017. Besides offering skill training, ICICI RSETI also facilitates financial literacy, enterprise development, credit linkages, market linkages and placement support. In the Financial Literacy programme module, we engage with the youth through audiovisuals, flip-charts, games and self-analysis questionaries’
As part of a national programme initiated by the Ministry of Rural Development (MoRD), RSETIs are set up by banks to provide vocational training to rural youth from marginalised communities. Since March 2011, ICICI Foundation manages ICICI RSETIs in Udaipur and Jodhpur on behalf of ICICI Bank.
The primary focus of ICICI RSETI model is on demand based training, wherein the requirements of various local employers are mapped for developing relevant and contextual curricula for the courses. This leads to better employability of the youth trained at the ICICI RSETIs.Another innovation pioneered by ICICI RSETIs is setting up of satellite centres in various blocks within the district, which provides ‘training-at-doorstep’ to youth. The satellite centres offer flexible on-location training courses to local youth.
The key components of the programme Include-Skill training in trades with local demand Basic financial literacy. Facilitating credit and market linkages as required Placement support.
Currently, the ICICI RSETIs offer skill training in 23 trades which have local demand including electrician and home appliance repair, motor rewinding, plumbing and sanitary works, refrigeration and air conditioner repairing, masonry, carpentry, dairy & vermi-composting, agriculture & allied activities, two wheeler servicing & repair, handicrafts manufacturing and dress designing & tailoring. Training in office skills such as office assistance, Tally accounting software, retail & sales management are offered to youth who have completed high school.
In addition to vocational training programmes, training on financial literacy and enterprise development is also conducted. Regular sessions on physical education and yoga are provided to all trainees for their holistic development.
Blood donation Camp:
Since March 2011, ICICI Foundation has given ICICI Bank employees the opportunity to save lives in the time it takes for a tea break. At the blood donation drive held at ICICI Bank corporate headquarters in Mumbai, employees were able to help bridge the gap between the nine million units of blood India requires every year and the seven million it collects
In fiscal 2017, 20 blood donation camps were organised where more than 2,300 ICICI Group’s employees donated blood across India in this life-saving initiative. To make all employees aware that blood donation is a safe and worthwhile practice, ICICI Foundation shares facts on blood donation to dispel common myths. ICICI Foundation’s partnership with the State Blood Transfusion Council (SBTC) ensures that every blood donation event meets the highest hygiene and comfort standards.
To make all employees aware that blood donation is a safe and worthwhile practice, in the weeks leading up to the drive, ICICI Foundation shares information to dispel common myths and explain the realities of donating – it’s safe, easy, and every donation can save three lives. ICICI Foundation’s partnership with the State Blood Transfusion Council (SBTC) ensures that every blood donation event meets the highest hygiene and comfort standards.
The blood collected goes to the SBTC’s premier blood banks, which provides safe blood at the lowest price to people from low socio-economic backgrounds and regularly provides blood for free to children with thalassemia and sickle cell anemia. Some of our blood bank partners are JJ Mahanagar Rakhtapedhi, Mumbai; AIIMS, Delhi; SSKM Govt. Hospital, Kolkata; Kasturba Gandhi Government Hospital, Chennai; and SPM Civil Hospital, Lucknow.
Daan Utsav (previously the Joy of Giving) is an annual “festival of giving” organised by GiveIndia in the month of October in which Indians from all walks of life participate and experience joy of giving
ICICI Bank has partnered with GiveIndia since 2012 to provide all the bank employees and customers an opportunity to experience the ‘joy of giving’ by donating in a small way to meaningful and credible projects. The campaign has been conducted primarily across online platforms and also promoted through the ICICI Bank Facebook page and emailers to ICICI Bank employees. The campaign has mobilised 5.3 million in 2012, 17.5 million in 2013 and 13.4 million in 2014. These amounts were donated to select NGOs working towards the cause of education for underprivileged children.
More than `6.3 million was collected by almost 52,000 donors. This amount was donated to some selected NGOs working towards the cause of education and health of underprivileged children.
ICICI Bank had formed Disha Trust a Financial Literacy and Credit Counselling centre (FLCC) under ICICI Trusteeship Services with the Objective to Increase awareness about financial products, educate decision making ability regarding financial products, Develop sustainable financial system.
ICICI Foundation runs the operations of Disha Trust on behalf of ICICI Bank. In fiscal 2017, 550 outreach events were conducted by Disha Trust wherein financial literacy was imparted to more than 36,000 people.