We believe that comprehensive socio-economic development of villages will be a key driver of growth in India. ICICI Foundation Rural Livelihood initiative works towards driving sustainable livelihood focusing on locally relevant trainings, providing market linkages thereby ensuring sustainable livelihood for the lesser privileged.
With sustainable growth being the key driver for the Rural Livelihood programme, our interventions revolve around four strategic pillars.
ICICI Foundation for Inclusive Growth imparts free of cost vocational skill building through a comprehensive model
Diversified Selection Ensuring Enhanced Participation
We reach out to eligible participants through multiple channels such as the ICICI Group network, non-governmental organisations (NGOs) and Self Help Groups (SHGs); through direct community outreach at villages, local educational institutions; and through candidate referrals. These participants are then put through a selection process.
Skill Development to Provide Sustained Means of Livelihood
Post selection, ICICI Foundation maps existing skills of the participants to the skill requirements of the local village economy. We then offer need-based livelihood training programmes for the participants to enhance their existing skills / develop new skills. There is a special focus on agriculture and dairy related courses in view of the large dependence on these sectors and regular demand for agri and dairy products.
Facilitate Market Linkages
To ensure a steady market for the products and services of the trainees, we help forge trade relationships between the participants, small producers, local firms and cooperatives and other market participants.
Hand-holding for Participants
After the completion of the training, the livelihood growth of all trained participants are monitored for a year. We capture changes in the income and the issues faced and provide support to the trainees.
Entrepreneurship Development Programme
An EDP module is included in the curriculum for all the skill building programmes, imparting knowledge on the concept of entrepreneurship, its challenges and prospects. This module helps the trainees from a rural background with the concepts of entrepreneurship, risk taking ability, goal setting, procedure and formalities of setting of an enterprise, etc.
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