ICICI Prudential Life Insurance
ICICI Prudential Life Insurance (www.iciciprulife.com) is India's largest private life insurance company. In line with its commitment to providing secure futures for individuals and families through insurance and retirement solutions, ICICI Prudential's CSR activities aim to enhance the lives of senior citizens, and to create safe and secure neighbourhoods with the active involvement of citizens.
PRODUCTIVE AGEING
Programme: Project Dignity Millions
ICICI Prudential Life Insurance supports Dignity Foundation (www.dignityfoundation.com), an NGO working to ensure that senior citizens are able to lead secure, productive, active and meaningful lives by providing easy access to trusted information, opportunities for productive ageing and social support services. It is committed to changing the way people look at ageing in India.
ICICI Pru Life's Project Dignity Millions is a programme to strengthen the capacities of Dignity Foundation in the areas of organisational development, marketing and brand building, IT and infrastructure.
PROTECTION
Programme: Area Suraksha Mitra
ICICI Prudential Life Insurance supports Area Suraksha Mitra, a Civil Defence initiative to strengthen citizen emergency preparedness and neighbourhood security with the objective of making homes, streets, neighbourhoods and communities safer and more caring places in which to live.
Janaagraha, a Bengaluru-based non-profit that supports citizens’ participation in public governance has designed the Area Suraksha Mitra program in close coordination with the Directorate of Home Guards and Civil Defence and the city police. The design is based on appointing one citizen volunteer representative from each polling booth to be an Area Suraksha Mitra who works in close co-ordination with the Civil Defence and City Police to provide neighbourhood intelligence and focus on areas such as community disaster preparedness, community mobilisation and setting up of help desks.
Learn more about ICICI Foundation's work with strong civil society.
Programme: Project Dignity Millions
ICICI Prudential Life Insurance supports Dignity Foundation (www.dignityfoundation.com), an NGO working to ensure that senior citizens are able to lead secure, productive, active and meaningful lives by providing easy access to trusted information, opportunities for productive ageing and social support services. It is committed to changing the way people look at ageing in India.
ICICI Pru Life's Project Dignity Millions is a programme to strengthen the capacities of Dignity Foundation in the areas of organisational development, marketing and brand building, IT and infrastructure.
Read more.
ICICI Pru Life will support Dignity Foundation to scale up the organisation to service a membership base of one lakh by 2011 and to become self-reliant as they to continue to serve their target segment. Dignity will also be able to consolidate a strong advocacy platform to take up the cause of the senior citizens with the government and corporate houses.
Some examples of Dignity Foundation's work include:
Learn more about Dignity Foundation.
Some examples of Dignity Foundation's work include:
Dignity Lifestyle Township - A residential facility for senior citizens (50 plus age group) located in Neral, 100 km from Mumbai, Dignity Lifestyle Township provides specialised services to its residents and caters to people suffering from dementia.
Second Careers - A flagship program, Second Careers offers job counselling and an online portal that enables people over 50 years old to seek a productive occupation - whether to increase job satisfaction, transition into retirement, or provide an opportunity for homemakers to enter the economic mainstream. Through CSO Partners, ICICI Pru Life is supporting Dignity Foundation to expand the reach and use of the portal.
Dignity Dialogue - A monthly English-language magazine, Dignity Dialogue promotes productive ageing and provides a space for senior citizens to articulate various issues and concerns.
Dignity Computer Skills - Dignity Foundation facilitates basic computer literacy for older people at nominal charges. During a 40-hour course, a tutor provides instruction on Word, Excel, email and Internet and offers hands-on training at the computer.
Learn more about Dignity Foundation.
PROTECTION
Programme: Area Suraksha Mitra
ICICI Prudential Life Insurance supports Area Suraksha Mitra, a Civil Defence initiative to strengthen citizen emergency preparedness and neighbourhood security with the objective of making homes, streets, neighbourhoods and communities safer and more caring places in which to live.
Janaagraha, a Bengaluru-based non-profit that supports citizens’ participation in public governance has designed the Area Suraksha Mitra program in close coordination with the Directorate of Home Guards and Civil Defence and the city police. The design is based on appointing one citizen volunteer representative from each polling booth to be an Area Suraksha Mitra who works in close co-ordination with the Civil Defence and City Police to provide neighbourhood intelligence and focus on areas such as community disaster preparedness, community mobilisation and setting up of help desks.
Read more.
The project has been launched in one division in Bengaluru (collective of 50 polling booths), and will be rolled out in all other divisions by December, 2009.
Area Suraksha Mitra-Kannu Teri Bengaluru was launched in Bengaluru in March 2009. Its objectives are to:
Learn more about Area Suraksha Mitra.
Area Suraksha Mitra-Kannu Teri Bengaluru was launched in Bengaluru in March 2009. Its objectives are to:
Build a citizen force representing each of the 5,000 polling booths in Bengaluru.
Build capacity for the Civil Defence and the city police to effectively deploy the Area Suraksha Mitras (ASMs), who are citizen security representatives from local communities.
Build robust reporting formats for wardens to document neighbourhood intelligence based on polling booth level data.
Strengthen police-citizen partnerships.
Achieve successful interactions between ASMs and community.
Learn more about Area Suraksha Mitra.
Learn more about ICICI Foundation's work with strong civil society.
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