Financial literacy is the first step to achieve financial inclusion, creating the need to seek and receive financial services and products. To increase awareness about organised banking viz. savings credit, remittance, insurance and investments, ICICI Foundation provides a Financial Literacy Programme. The programme are undertaken through financial literacy counsellors and faculties of ICICI Academy for Skills. The main objective of these programmes is to increase awareness about financial products, enhance the decision-making ability of beneficiaries regarding these financial products and to develop a sustainable financial system. This initiative reaches out to schools, colleges, various people from economically disadvantaged sections such as rickshaw drivers, construction workers, entry level staff of retail chains, etc. Programmes are also conducted for the members of the armed forces viz. jawans etc. Information on various government schemes is also shared with the beneficiaries during the financial literacy programmes.